Recently I had the honour of giving the Michael Russell Oration (click here to watch) at the Global Forum on Nicotine. This event was all about helping reduce the disease and death toll from smoking. Like many industries, the quit smoking one is ripe for disruption...
It was a great honour to be invited to give the Michael Russell Oration at GFN 18. The talk is about communicating tobacco harm reduction to different audiences. Ultimately our aim is to reduce the harm from the combustion of tobacco. ...
It is interesting to apply current thinking to decisions taken years ago. Whilst our greater knowledge today can make previous behaviours and thinking seem odd or plain wrong, there are also instances when applying todays approach would have stopped progress. In the...
In the Orwell classic Animal farm there was a binary notion that the animals lived by – “four legs good, two legs bad”. This eventually morphed into “four legs good, two legs better” as the pigs who became the lead animals began walking on two legs like the evil...
An advance over the last three decades has been evidence-based medicine. No longer do we do what we think is best or, heaven forbid, use clinical judgment. Trials and evidence inform us of best practice. This means everyone always gets ideal care with the system...