One of the best ways to get more business is to increase the size of your potential market. There are various ways of doing this. One can do product line extensions or lever the product into other areas where new markets open up. You see a lot of this in the food and...
Every once in a while some statistics come along which really make you sit up and take notice. So it was with information, which was posted about sodas. It is worth remembering that sodas first appeared on the scene a bit over a century ago. Humans survived for...
Not a day goes by without another story about the obesity crisis, usually accompanied by a call for governments to act or for money to be spent or for more research. The problem with this is that people tend to, understandably, switch off and tend to think that the...
Hardly a day goes by without some new warning about the surging numbers of people with diabetes and the effect this will have on the health budget. Predictions of over 2 million Australians by 2020 and 44 million Americans by 2034 have been made. The Journal of...
In what could almost be a man bites dog story, Australian researchers have criticised Australian doctors for not prescribing enough pills. The study released this week surveyed 322 General Practitioners (family physicians) looking at their management of patients over...
OK it is now “official” – being sedentary does actually kill you. The negative impact of a sedentary lifestyle on our health has been observed for many years but it has now been clearly shown and quantified. An Australian study of 8800 people over six years...
